That’s why we’ve put together this list of 24 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. However, Handley does an excellent job of taking a ton of valuable information and presenting it in a digestible way. How to Create Amazing Photos for Your Emails on Zero Budget, AWeber, use the Flat-white and Gibson templates, The Beginner’s Guide to Making Money with Email Marketing. Segmentation is an excellent way to make your email newsletters more effective and to grow your customer base. If you set up alt text, the description will appear where the images were supposed to go. The templates come with various design works to organize your content(s). Are you on the lookout for MS Word Table of Contents for your project booklet? In fact, if an email includes too many images and not enough text, it can become problematic: So how can you be sure to strike a healthy balance between design and content in your email newsletter? This is an integral part of business for those in the eCommerce world, as well as for those promoting events and selling tickets. Read on for a generic template for a table of contents and a sample for the same. I was thinking of doing a newsletter to give my members additional information what is happening around town. You might want to consider sharing user-generated content from your subscribers, such as social posts. “Image-only” emails risk going to the SPAM folder since email service providers like Gmail, Yahoo! Thank you! Launching a new product? You might not use them all, but incorporating a variety of the content types listed below will make your newsletter much more effective. If you are using AWeber’s Drag & Drop editor, click here to see how to set up alt text for your images. Find out as much information about your readers as possible. The InVision Weekly Digest is concise writing done right. What do they want from you? The Human Rights Campaign knows how to welcome new supporters. Exclusive knowledge or access will make them repeat buyers and brand ambassadors, and help you build pre-launch buzz. very useful.. thanks for sharing.. additionally, i think we can have Quiz based on articles and suggestn / tip of the week.. and may be question of the week to keep the forum open and to understand who is interestingly following up.. Yep, great advice ) Quiz is a great thing to do ). This list of newsletter ideas was compiled with that idea in mind. It’s a direct line into the lives of your audience and potential customers—so whatever you send should be of the highest quality. You shouldn’t try to get them to also redeem a coupon, join your Facebook group, and book an appointment all in the same email. By signing up you are agreeing to receive emails according to our privacy policy. Communications to Promote Interest » Section 10. A question and answer section helps them and reduces your customer support emails. So don’t do it in a subscriber’s inbox, either. (The most FUN way to succeed with email marketing? Captivating copy, engaging visuals, and a clear call-to-action, right? This template contains a table of contents, alternating side bar, pull quotes, and plenty of room for article content. Hari, great to hear. This email from Smashing Magazine includes a table of contents that make jumping sections a breeze. That’s where “visual hierarchy” comes in. As with any writing, when it comes to the layout of your email newsletter, place the most important information at the top. Images that contrast in color are not only impactful and interesting to look at, but they help ensure readers can see the images, too. IN THIS GUIDE 50 S-AE E IDEAS EAI ESEE 2. Good luck with your newsletter! You’ll need to get creative to break through the clutter of emails that loiter in your subscribers’ inboxes. That’s a lot to read. And all your subscribers will feel as if you personally wrote the email to each of them. 17. Check out these great resources: What are your newsletter ideas? Let's begin in the broadest sense. Or Kate, who scrolls through her inbox as her newborn son sleeps on her chest at 2 a.m. Stop writing to a faceless crowd of subscribers. Including helpful content like this “How to Use Instagram Stories Templates” guide from Later is a great way to provide value. How detailed do you want (or need) to be? This newsletter idea is one way to talk about trends in your industry, your company mission, and other topics. In addition to making the document more reader-friendly, a table of contents also makes it easier for the author to go back and add or remove content if necessary. Company Information Think of it like a path for your reader to go down. Books are of different sizes and of different uses. Jeopardy Magazine … The table of contents for the two-volume set is extensive, comprising over 1,000 entries! However, you should always link to your reputable sources. It always begins with a long story. 11. Go back to Layout > Table of Contents.As before, set the Title and title’s Style, choosing the original Style you created for this (e.g. Images can take longer than text to load based on browser and internet connection. E-course or training: Often used a lead magnets to capture subscribers, training material makes a business newsletter something your customers look forward to receiving. It’s text-heavy, but in the best way. I was looking for ideas of what to put into my newsletter for a class assignment! Forty-eight percent of mobile clients will block images by default, according to the email testing platform called Litmus. The Newsletter template with a Table of Contents is available on the Campaigns tab, Step 5 Select Template. In many cases, your readers might better relate to the success story of a person who doesn’t have as much klout as an influencer. Be bold with your photos — but also limit how many you use in an email. Separated by chapter, section, and subsection, this table of contents Word template provides a clear roadmap of your thinking for your readers. Great resources Christina! For example: If you’re a business development coach looking to expand your newsletter readership, including extra content that your audience cares about (like a template or eBook or one of these 22 Brilliant Lead Magnets) is a good idea. If you're wondering how to write a table of contents, the first decision you have to make is a matter of depth. To help ease your economic pain, here's a coupon code for 20% off any order: 0221 Just enter the coupon code during checkout. You’re attempting to make an connection with the viewer in the first few seconds after they open your message. Have an editor or a coworker with a trained eye look at the copy before adding it to your campaign. Table of Contents Examples. Not only does the image showcase the products (waterproof rain gear), but the striking contextual image captures attention immediately: When you include images in your messages, they may or may not always display in the email clients they were sent to. Put them altogether, and even the beginning marketer would kill it! Note that changes you make here won't affect how the table of contents looks. Will a broad chapter summation work? With this handy list, you’ll never have to worry about what types of content to include in your next newsletter again. Scroll past? Like Chelsea, who reads your email during her 45-minute train commute to work. No problem. 1. But the truth is: Both design and content are equally as important to the success of the campaign. Linking when appropriate has several benefits: Choice is the enemy of conversion. If you’re an AWeber customer, it’s easy to edit copy even after you’ve entered it into your template. I am currently thinking of possible topics to cover for our first ever company newsletter, and this just helped me a lot. This entails determining the topics, content types, sections, and themes your newsletters might include. As much as 77% of your subscribers may open your emails on their mobile devices, which means they’re looking at your content in the palm of their hand. Statistics and/or infographics: Publishing statistics about your company, products, or industry can paint a very interesting and compelling picture about the state of affairs.