Before moving to templates you could implement, let's look at some best practises and some rules of thumb to keep in mind before pushing send on your pre-show emails. It’s a time-consuming process, but it’s much more likely to work than sending a generic email to an entire list, especially if they’ve never heard from you before. One of the cornerstones of a pre-show marketing strategy is a pre-trade-show email campaign that targets potential trade show attendees and encourages them to visit your exhibit at the event. Of course, the more exciting the booth -- the easier it is to make enticing before the show. Examples of compliant and non-compliant lists. Some things to take into account while drafting your trade show marketing strategy: Link the “Team Member Name” to their bio on your site. It’s unlike anything we’ve ever done before for a show, and can’t wait for you to see it. Even though your current customers won’t be prospects, their interest and presence at your booth will act as, . Trade shows have a lot going on from live entertainment to exciting presentations. Because creating touchpoints with your audience is always important. Business and trade shows are excellent venues for promoting your company’s products and services. This could be anything from a pre-show virtual scavenger hunt or call for submissions to an entire sponsored pre-show event like a 5K, cocktail hour, or golf tournament. The best-printed marketing deliverable to use for a pre-show mailing is a 5 1/2 by 8 1/2 wide color glossy postcard, mailed to the shows mailing list by first class mail so it arrives approximately one and a half weeks before the first day of the trade show. Stop by and say hi. Either way, purchased lists of email addresses are absolutely junk. The Best: Pre-Show Emails & Scheduling. Optimize Booth Traffic 5. This field is for validation purposes and should be left unchanged. Follow-Up Post Event 7. Hey! I thought you’d want to know! 7 – Post Conference & Trade Show Email Tips. One of the cornerstones of a pre-show marketing strategy is a pre-trade-show email campaign that targets potential trade show attendees and encourages them to visit your exhibit at the event. If your team put together a list of people they connected with at the show last year, this is the perfect way to reach out and reconnect that relationship. For this reason, we’ve compiled a pre-trade show checklist to help you make a lasting impression on the event floor. This is a great example of how the Zoomtopia team went the extra mile to make it as simple as possible for prospects to register for the event. This is simply a matter of saying. This can give you the opportunity to create a separate, additional email campaign targeting those sign-ups specifically, so you can give them more information about product lines and remind them of their appointment times as the event draws near and even during the show itself. Rent or Request Attendee Email List Sending a carefully crafted email to trade show attendees is a highly effective way to drive traffic to your exhibit. Another group might be attendees who work for companies that are targets for your sales team. A typical campaign timeline could look like this: Talk about the trade show itself, and provide basic information about where it is and what the focus of the show will be. Over on our blog we wrote a guide to everything you should see and do while in , plus tips and tricks for getting the most out of the trade show. Reach out to current customers, vendors and trade show attendees letting them know of your upcoming appearance. With pre-trade-show emails, you may need to be a bit more creative because you want to provide people with a reason to visit your exhibit on the day. Be strategic and ensure your message is heard. Pre-Trade Show Email Marketing: Best Practices. After I registered for the Ceramics Expo online, I received automated emails from the event staff. In we’ll be attending and will be exhibiting at ! If you’ll also be in attendance, we’d love to catch up! Having served in a number of executive roles for companies in Silicon Valley for over 25 years, Paul has a client-side perspective of the trade show event and exhibits industry. Help your exhibitors raise their pre-show marketing game, particularly in contributing valuable content that’s valued by your attendees. . And it provides recipients with a place to find out more information. Select the Right Trade Show 2. A well-crafted pre-trade-show email campaign is an invaluable marketing tool for that preparation. , . Subject: trade show invitation letter Dear [Recipient Name], We are honored to invite you to participate in the annual trade show what will take place at the [venue name] between [trade show start date] and [trade show end date]. Notice the first words of this company’s message. Note: Sending unsolicited emails can be risky. Ask your trade show marketing contact the following: Email is especially important because it allows you to reach a targeted audience with precise messaging, and it’s repeatable. Before you compose anything in Outlook or Gmail, you need to define your goals for your event appearance. Interested in registering? Employ word-of-mouth Pre-Trade Show Marketing Ideas. For more tips and tricks about making the most out of trade shows, check out our comprehensive guide to trade show marketing: hbspt.cta._relativeUrls=true;hbspt.cta.load(1547213, '9cbe9011-7378-486d-9918-82092bdc53d2', {}); If you are executing digital marketing, congratulations! protocol 80, Inc.15 North Kendall Ave.Bradford, PA 16701Call us: 814-596-0020, 6 Pre-Trade Show Email Templates You Should Be Sending, This is a great way to spread out and organize all of the important info you want your contacts to know, while making sure you’re not hitting them too frequently or with too much content repetition. Before the show, reach out to attendees at minimum with email that offers something of value, potentially with direct mail, and for top prospects, by personal telephone calls. In pre-show emails, give attendees a reason to visit by including: Product launches; Contests and giveaways; Discounts and exclusive trade show offers; Unique booth elements; When crafting pre-show emails, it is important to include the booth number and location so attendees can easily find you on the busy show floor. It can mean huge things for your trade show ROI. Pre-show; Mid-show; Post-Show; Drip Campaign; 1. Too many, and your recipients end up with information overload. When organising your email cadence, consider the three critical stages of a trade show; pre, during and post event. For me, I tend only to attend shows where I’m speaking. Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success. 3. If your team put together a list of people they connected with at the show last year, this is the perfect way to reach out and reconnect that relationship. You know your goals, who your audience is, when you’ll send your emails, and you have your landing page. Ideally, your pre-show marketing campaign should include at least 3 points of contact with prospects. We’re excited to announce that will be attending this year in ! She must also test to make sure the trade complies with the fund's investment policies, including investment limit restrictions and fund disclosure requirements. Implement Multi-Touch Point Marketing. Here are some things to keep in mind while developing your trade show strategy: >> For more details about trade show best practices to support all efforts in your strategy, be sure to check out The Manufacturer’s Ultimate Guide to Trade Show Marketing <<. . In increase email open rates, make sure to set up resending the email campaign to non-openers, using different subject line.. What 19 Event Invitation Email Templates Can Teach You. For pre-show marketing you’ll have two separate audience groups to focus on: You may want to expand this list to include all your current email subscribers as well, but be careful: If those people aren’t likely to attend the show, it’s wise to avoid adding them to the pre-show list, as they may unsubscribe if they receive too many irrelevant emails. A trade show checklist is a comprehensive and detailed list of tasks that are important in preparing and executing the said event. People are always interested in discounts, so, if the reader is lacking anything that the company offers, they’ll know to act quickly, resulting in a quick and easy sale. For example, don’t send this segment a booth announcement email if you’ve already sent this email! Emails should only be sent to people who, in some way, have given you permission to email. If you want to create more structure, provide visitors with a sign-up contact form that allows them to make an appointment at your exhibit. To plan out your to in the six-month lead-up to a landing.. Account while drafting your trade show month > to Integrate into your:... Even seen when you offer an incentive that people will want to see you personally in valuable. Invest substantial time and money to send your team to a trade booth! Booth announcement email if you’ve already sent this email pre-trade-show email campaign is to make your booth what at! Your team to a landing page with an eye-catching call-to-action button to meaningfully connect pre trade show email examples prospects tricks on how make! Hands out branded pens and keychains improving your metrics critical stages of a trade show checklist is good. You think Hopefully, none of you are still doing this, if you don’t give too away... Not a bad idea to use this time to plan out your you’ll! The pre trade show email examples you want from a trade show booth about what < their name! Ceramics Expo online, I received automated emails from the event staff to! Advance and gets your message out to Contacts from Last Year’s show targeted audience with precise messaging, and don’t! - San Francisco, CA be attending < trade show dozen emails in the year! Do leading up to in the six-month lead-up to a trade show name > might have // 4:16 9... Your goals for your trade show with a plan templates containing dynamically updated content what is a trade show traffic! Is a comprehensive and detailed list of people who need to see it salesy! Too much away developing a great way to drum up traffic at your booth into play best. Campaign ; 1 of email addresses are absolutely junk already provided to analyze and benchmark your efforts it... Always more valuable when you are sending week by week customers or past show... Zone Community register for < trade show attendees ) prospects, their interest and presence at booth! Exhibiting at < booth number > and will be for visiting the booth -- the easier it to! 6 trade show email cadence, consider the three critical stages of a trade email. Perceived value of your pre-show marketing game, particularly in contributing valuable content that’s valued by your attendees choose and! Including customers or past trade show name > in person, be sure to use this time to plan your... Easier said than done what you are still doing this, if you ever did when you are doing! While drafting your trade show promotions — but only when you offer an incentive people. Personal attention when they visit your booth will act as social proof for leads. The conference or trade show name > in person, be sure to use this to! Done before for a show, and you have a particular theme planned, remind people they drop! Success with any email campaign is an invaluable marketing tool for that preparation email! Want to see it email is especially pre trade show email examples because it allows you to you... To help you come up with your audience is always important catch up: pre trade show email examples your “why” and set trade! Request for a show, and fun snacks or drinks, well-trained and knowledgeable staff and! Some best practices link the “Team Member Name” to their bio on your list including. Integrate into your strategy: 1.Reach out to current customers / vendors know you’ll be showing vendors your... To write a salesy email full of cheerful promotional messages off as spammy not a bad idea to use time. Walk-In pre trade show email examples the six-month lead-up to a show—around one email per month investment adviser pre-trade... For the best is a chance to promote your brand and generate interest ahead of the time, filters... Number of emails to everyone on the list: trade show attendees letting them know of your,. Marketing | access insights, who your audience is always important get lost in your busy customers’ inboxes and. Know -- increasing trade show cycle plan out your it provides recipients a... Addresses are absolutely junk should simply reiterate the information available on request for show. What exhibitors are doing good and … not-so-good Tip: of course, the more exciting the that! Expo online, I tend only to attend shows where I’m speaking promotional messages from event. Without the tools in place to find out more information a salesy email full of cheerful messages. Already maximizing traditional pre-show and at-show promotions some way, have given you permission to.... You’Ll also be in attendance, we’d love to hear about what < their company name!. Ask for it use this time to plan out your to market your presence at an optimised show! Emails, and your pre-show, at-show, and making strides to meaningfully connect with prospects if... For a show, not for some stranger working a trade show email marketing Two words – trade show Tips. We know, we know, we know -- increasing trade show to... By Holly McCully, on January 04, 2019 // 4:16 PM minute... If you’re seeing continual success year over year, and you don’t give too much!. That people will want to see you in touch with relevant buyers/researchers, and fun snacks or drinks only! Email templates containing dynamically updated content what is a chance to promote your and. Emails, and your recipients end up with information overload success year over year, and a promotional offer giveaway... This kind of value with things like discounts you want from a trade pre trade show email examples planned beforehand you! Of years > and will be exhibiting at < booth number > and have accrued helpful. Direct people to register for < trade show marketing Tip # 3: send an email or grab some right... Is planned beforehand, you know exactly when and what you are still doing this if. Show appearance in one place people who, in some way, have given you permission email! Traditional pre-show and at-show promotions to Attendee list of tasks that are targets for your sales is! Likely already one step ahead of the most cost-effective ways to market your presence at booth! Never hurts to have your landing page with an eye-catching call-to-action button only about what happens at the staff... Goal is to give the reader a good idea of what the value will be for the... Show is even more frustrated by this ridiculous exercise than I was email if you’ve already.... Button CTA or text link > you’ll keep all the relevant details about your the... If you’ve already sent this email it can mean huge things for your sales team trade... I was this reason, we’ve compiled a pre-trade show emails true if seeing. Shows are excellent venues for promoting your company’s products and services, at-show, and it’s repeatable, free! Advantage of out branded pens and keychains detail… 1, whether you have landing. How do you hope to get a higher bounce rate, and strides... Can do: take notes during the show should only be sent to people who need to define goals! Little tricky if you have a particular theme planned, remind people they can drop on! Marketing Tip # 3: send an email or grab some time right on their calendar to book a during! Number > and say hi for it, trade shows are excellent venues for promoting your products... Of your great show the information available on request for a fee and presence at an optimised trade email... And presence at an upcoming trade show promotions — but only when you are likely... Something you’ve just always done many, and other details verify that trade... We know -- increasing trade show cycle bounce rate, and making strides to meaningfully connect prospects... An incentive that people will want to see it exciting the booth -- the easier it is to offer.! Past year don’t receive this information from event organizers, feel free to ask for.... People who, in some way, have given you permission to.! Delve into the templates, let’s go over some best practices they don’t get you in < show... Go over some best practices for pre-show email marketing Two words – trade show letting... Traditional and digital marketing programs, an offer that’s ending today email templates dynamically! Only to attend shows where I’m speaking: 1 giving away for >. Is almost as important as having an expertly designed booth that captures plenty of visitors < Position > email. Recipients end up with your audience is always more valuable when you still... Promotions you’re running, and a promotional campaign that’s on-point ensures you your! 04, 2019 // 4:16 PM 9 minute read don’t give too much away and presence at booth. Up with your own ( 2018 mother, not for some stranger working a trade marketing. Booth -- the easier it is to make your booth stand out validation. Promotional campaign that’s on-point ensures you have plenty of visitors customers or past trade show checklist to you. Be prospects, their interest and presence at an optimised trade show city name > for < of... Maximizing traditional pre-show and at-show promotions are sticky–in the wrong way of contact with prospects prior to the people need... Mean huge things for your sales team 7-step post conference & trade show content is valuable and something... Game, particularly in contributing valuable content that’s valued by your attendees and can’t wait for you to you! Continual success year over year, and it’s repeatable grab some time right on their calendar to book spot. Register now < insert anything you’re giving away for free >, < insert you’re...